About Our Coalition

Find out more about what we do and who we are.

Coalition Advocacy

Learn more about our advocacy efforts.

Coalition Media

Learn about press releases, issue papers and energy conferences.

The Customers First Coalition is an issue advocacy non-profit organization dedicated to the interests of power customers of all sizes in Wisconsin. Since coming together over twenty years ago, we have advanced a balanced approach to shaping energy policy that promotes consensus among Wisconsin’s energy stakeholders and produces sensible solutions to our energy challenges.

The electric energy sector is always changing. That has never been truer that it is today. Through our issue advocacy, we hope to provide a valuable informational resource to decision makers and stakeholders involved with electric energy in Wisconsin and beyond.

Who We Are

The Customers First! Coalition was founded to preserve Wisconsin’s affordable and reliable electricity. The Coalition is led by a Board of Directors representing the following founding member organizations. For more information, you can click the images to link to each organization.


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Check out the latest on our blog:

October 2020 Webinar Series: Energy Winners and Losers

Energy Winners and Losers October 21, 2020 – 11 am As the…

October 2020 Webinar Series: Building Toward Zero Carbon with Grid Flexibility

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October 2020 Webinar Series: Equity and Clean Energy

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