About Our Coalition

Find out more about what we do and who we are.

Coalition Advocacy

Learn more about our advocacy efforts.

Coalition Media

Learn about press releases, issue papers and energy conferences.

The Customers First Coalition is an issue advocacy non-profit organization dedicated to the interests of power customers of all sizes in Wisconsin. Since coming together over twenty years ago, we have advanced a balanced approach to shaping energy policy that promotes consensus among Wisconsin’s energy stakeholders and produces sensible solutions to our energy challenges.

The electric energy sector is always changing. That has never been truer that it is today. Through our issue advocacy, we hope to provide a valuable informational resource to decision makers and stakeholders involved with electric energy in Wisconsin and beyond.

Who We Are

The Customers First! Coalition was founded to preserve Wisconsin’s affordable and reliable electricity. The Coalition is led by a Board of Directors representing the following founding member organizations. For more information, you can click the images to link to each organization.


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Check out the latest on our blog:

Electric Wire, Episode 8 - 2020 WI Energy Year-in-Review

What was the story of 2020? What about the "shock" of the year?…

Entire webinar series is  available to watch online

The Customers First! Coalition teamed up with Slipstream in October…

Electric Wire, Episode 7 - Election Recap

In this episode of the Electric Wire, we take a look at polling…