About Our Coalition

Find out more about what we do and who we are.

Coalition Advocacy

Learn more about our advocacy efforts.

Coalition Media

Learn about press releases, issue papers and energy conferences.

The Customers First Coalition is an issue advocacy non-profit organization dedicated to the interests of power customers of all sizes in Wisconsin. Since coming together over twenty years ago, we have advanced a balanced approach to shaping energy policy that promotes consensus among Wisconsin’s energy stakeholders and produces sensible solutions to our energy challenges.

The electric energy sector is always changing. That has never been truer that it is today. Through our issue advocacy, we hope to provide a valuable informational resource to decision makers and stakeholders involved with electric energy in Wisconsin and beyond.

Who We Are

The Customers First! Coalition was founded to preserve Wisconsin’s affordable and reliable electricity. The Coalition is led by a Board of Directors representing the following founding member organizations. For more information, you can click the images to link to each organization.


Sign up for the Wire E-Update

Check out the latest on our blog:

CFC Power Dialogue: A Candid Conversation about Electric Vehicle Policies

Madison, WI - The Customers First! Coalition will be hosting…

Electric Wire, Episode 23: The Future of Utilities with Rebecca Ryan and Lauren Azar

Madison, WI - On the latest episode of the Electric Wire podcast,…

Electric Wire, Episode 22 - Winter Heating Costs Discussed at Capitol Briefing

Madison, WI - On February 23, 2022, several legislators invited…